Deliveroo partner with Eredivisie
Challenge
At the end of February 2020, Deliveroo announced it had become the new partner of the Eredivisie (Dutch Premier League). Deliveroo had been a client of LEWIS for some time and in that capacity, we were asked if we could reinforce this announcement (in addition to the usual PR activities).
Approach
LEWIS developed a concept and a script for a special commercial with none other than Hans Kraaij jr. The video was shot in collaboration with TEN Agency, FOX Sports’ permanent video party. The commercial was realized in less than two weeks! The commercial was frequently seen on FOX Sports during the weekend of 28, 29 February / 1 March during the top matches PSV – Feyenoord and Ajax – AZ.
“As an Official Food Delivery Partner, we want to fill in the traditional ‘plate on your lap’ moment in a slightly different way and give it a contemporary look. In this way, we provide the fans of the football clubs of the Netherlands with their favorite food during, before, and after the game, something for everyone and delivered to the door. ”
Jeroen Schaling
Marketing Director Deliveroo Netherlands