In 2017, Europe’s leading cash-free service en route to the transportation of business on Europe’s highways, DKV, chose LEWIS to launch their new products and services, as well as manage and optimize social channels for new target Italian audiences.
Since 2017, LEWIS’ support has been essential in increasing brand awareness to mobilize DKV’s successful breakthrough in Italy’s car fleet management market. DKV’s services enable efficient travel for commercial drivers including cost-effective fueling and emergency support via the DKV card.
Our PR and media relations efforts aim to position DKV as the leader in Europe’s haulage and transportation services for businesses.
Our digital strategy includes media planning and buying, email marketing and social media services on Facebook and LinkedIn. Such as the creation of original content like The Truckers Calendar 2018 to community management and paid campaigns to increase followership and engagement.
Alongside both PR and digital efforts, LEWIS organizes and manages DKV local events. Including the annual Misano Grand Prix Truck, a consumer event with over 40,000 visitors, and the Transpotec/Logitec conference in Verona. Italy’s leading commercial, long-haul transportation event.