Raising a Known Profile
Imperva was traditionally well known as an on-premise and cloud legacy cybersecurity provider amongst security professionals. Ready to extend awareness amongst C-level executives, the company brought on LEWIS to deliver a platform that provided strategic insights on protecting key organizational data and assets.
With over 14,000 vendors vying for the spotlight in the crowded cybersecurity industry, it takes a different, thoughtful approach to stand out from the crowd. The team developed a narrative and media perception that built on Imperva’s established brand expertise while also portraying an innovative, cloud-first approach to the problem.
Through an aggressive media relations program, the team helped raise the company’s coverage profile and introduced executives to key media targets – while also highlighting leading research to position Imperva at the forefront of cresting media discussions.
Pieces of organic coverage in the 1st year
Tier-one business articles
Executive breifings with tier-one business and technology outlets