Company

LG Electronics

Office

Eindhoven

Services

ABM

Repurposing valuable content to generate leads


What started as finding a way to expand the audience of an exclusive event, resulted in a successful account-based lead generation campaign. Every year LG invites top customers and partners from across Europe to an exclusive event to experience their latest innovations. As the presentations and products showcased during this event are relevant for a much wider audience, LEWIS advised to run a webinar campaign. After this successful series of live webinars for an exclusive audience, LEWIS revamped this valuable technical content for an even wider audience with the goal of acquiring new marketing qualified leads.

 

Results


46

Different ads

300K

Impressions

300+

Live & recorded viewers

 

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