Company

Serge Ferrari

Office

Eindhoven

Services

ABM

Account-Based Marketing for Architects


Serge Ferrari, producer of flexible, innovative composite materials, offers an interesting range of products aimed at project developers and architects. Headquartered in France, Serge Ferrari looked to expand their presence in the Benelux market. LEWIS was asked how they could generate more leads for their salesforce, specifically in the Benelux region.​

Strategy


The introduction of new government guidelines for new buildings (BENG) and what this meant for architects and project developers was an ideal basis for an interesting and valuable white paper from Serge Ferrari. After writing and designing the white paper, LEWIS used the content as the basis of an ABM campaign on LinkedIn.

With specific messages for the two separate audiences, LEWIS was able to test relevancy towards the most engaged audience as well as a/b test different ad materials.  Based on the learnings during the campaign, LEWIS was able to steer towards the best converting audience and generate the most leads out of the available budget.

Results


100+

Marketing Qualified Leads

81K+

Paid impressions

 

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