Software AG: Owning GDPR on Social
To generate Business Leads
Big data and integration company Software AG had the content, they just needed our help to drive awareness. After launching their Gartner/Software AG report, which outlines five high priority changes that companies need to consider in order to become GDPR compliant, LEWIS were asked to support the launch with awareness-building activity.
LEWIS was asked to raise awareness of the report through a range of activities. We created a set of highly engaging social assets, including social cards with strong calls to action. Each card was tailored to a specific need and concern around GDPR. The cards were promoted via LinkedIn to identified stakeholders.