Company

Turkish Airlines

Office

London

Services

Media Relations, PR

Services

Consumer, Tourism, Travel

Delivering value from sponsorship


The main sporting event in the Turkish Airlines calendar has high expectations when it comes to delivery, particularly when advertising spend is over £1m.


The outcome; over 1,200 pieces of international media coverage achieved in a four-week period. How? Expertise, dedication, professionalism and a whole lot of sweat. That’s how.  Activity included organising press conferences and using drones to capture the best shots; arranging cook-offs to demonstrate the exotic on-board menus and figuring out the logistics around the hundreds of one to one interviews with the leader board.

Results


3,000

articles generated. Highest amount of coverage in 5 years

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