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LEWIS

Company

Turkish Airlines

Office

London

Services

Media Relations, PR

Sectors

Travel & Tourism

Delivering value from sponsorship


The main sporting event in the Turkish Airlines calendar has high expectations when it comes to delivery, particularly when advertising spend is over £1m.


The outcome; over 1,200 pieces of international media coverage achieved in a four-week period. How? Expertise, dedication, professionalism and a whole lot of sweat. That’s how.  Activity included organising press conferences and using drones to capture the best shots; arranging cook-offs to demonstrate the exotic on-board menus and figuring out the logistics around the hundreds of one to one interviews with the leader board.

Results


3,000

articles generated. Highest amount of coverage in 5 years

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