Xiaomi

Xiaomi was founded in 2010 with the goal of making technology available to everyone. with innovative products at fair prices, including smartphones, smart home, and smart TV devices, and much more, its business core is based on hardware, new retail, and internet services. Xiaomi has experienced fast growth and is one of the most innovative companies in China today with global expansion strategy.

Challenges

Xiaomi chose LEWIS to support its launch in Italy and its expansion in the Italian market thanks to our ability to integrate tech and creative skills.

LEWIS was enthusiastic to partner with Xiaomi, one of the most exciting, dynamic, and fast-growing brands in the world.

Approach

In addition to media and influencer relations activities, LEWIS organized Xiaomi’s events for product launches and for the opening of new branded shops throughout Italy and abroad, involving journalists, bloggers and influencers who were able to provide the best media coverage.

Results

120+ journalists attended the Italian launch event

An average of 30 articles every day

Start of collaboration: 2018 and ongoing