A dietary staple in Europe and Asia, Yakult is the world’s leading probiotic beverage. In America though, it was still relatively unknown. We created an integrated campaign – TV, display, search and social – to educate consumers on the benefits of the unique strain of good bacteria and the company’s rich history.
Central to this effort was a uniquely animated video spot. The spot was a mix of live action and 2D and 3D graphics, creating a multidimensional world that viewers can feel, taste and smell. We extended the spot through sweepstakes, point of sale collateral and more.
Website traffic spiked, Facebook traffic increased by 77%, more than 175,000 people now follow Yakult via social media and more importantly, sales are up 25% YOY in the U.S.