The Global Marketing Engagement Index 2019
Today’s marketers and senior business leaders struggle to get a true picture of their marketing mix. Although they have access to a wealth of information, it’s difficult to identify and understand the links. Many organizations remain analytical in their approach, focusing solely on the “drill-down”, rather than mastering the “look-across” needed to join the dots. Twenty-first-century leadership demands the skills to do both. This is why we’re back with the second annual Global Marketing Engagement Index.
Using our improved LEWIS Marketing Engagement Tracker (LEWIS MET) methodology, we measure the impact and success of the marketing mix on overall revenue and brand awareness. We reveal the performance of many factors by interpreting key metrics across the marketing spectrum: websites, paid search copy, and social media, to personalization, analytics and security.
In the LEWIS Global Marketing Engagement Index, we analyzed the top 300 from the ‘Forbes Global 2000: The World’s Largest Public Companies.’ This index reveals critical insights, such as where brands are both strong and weak, challenged or exposed in their marketing engagement. With our tool, companies can quantitatively compare the success of their marketing engagement, both within their industry and with players in other sectors.
In this year’s report, we identified a positive trend between MET score and margin. Find out the performance of the largest global businesses across the marketing spectrum from websites, paid search copy, and social media, to personalization, analytics, and security. See the data with your own eyes by downloading your copy. The marketing index covers:
John Wanamaker, American business mogul and marketing pioneer
By leveraging marketing analytics, the report outlines who is winning the engagement battle, as well where brands have opportunities to engage with their customers wherever they are. It provides marketers with the ability to both look across the entire marketing engagement spectrum (the parenthesis) and look down at specific marketing touch points (the analytical). By taking on a data-driven approach, we believe the LEWIS MET brokers a new era of sales and marketing – Quantified Engagement.
Curious about our inaugural report? Check out The Global Marketing Engagement Index 2018.