Supported Causes: Kick It Out

Kick It Out’s research revealed widespread sexism in football. Many female fans faced harassment, while some male fans held misogynistic views. To challenge this, it launched Kick Sexism Out. But, it needed an agency to amplify its message. With limited time and budget, executing an impactful campaign required strategic planning, creativity, and collaboration. 

To expose sexism in football, we partnered with Kick It Out to create a powerful 60-second film. Our team crafted compelling scripts and leveraged a strategic storytelling approach. We also supported the campaign with PR efforts, securing widespread media coverage to amplify the message. 

Using a Snorricam rig and POV shots, we immersed viewers in the protagonist’s experience, making the issue impossible to ignore. Visual effects brought real-world sexism to life, from discriminatory tweets to crowd reactions. Every creative choice—from casting to post-production—ensured authenticity, impact, and engagement, driving meaningful conversations around the campaign.