Kick It Out
Key Results:
views on X
on Instagram
on Instagram
media clippings
Problem
Kick It Out’s research revealed widespread sexism in football. Many female fans faced harassment, while some male fans held misogynistic views. To challenge this, it launched Kick Sexism Out. But, it needed an agency to amplify its message. With limited time and budget, executing an impactful campaign required strategic planning, creativity, and collaboration.
Solution
To expose sexism in football, we partnered with Kick It Out to create a powerful 60-second film. Our team crafted compelling scripts and leveraged a strategic storytelling approach. We also supported the campaign with PR efforts, securing widespread media coverage to amplify the message.
Execution
Using a Snorricam rig and POV shots, we immersed viewers in the protagonist’s experience, making the issue impossible to ignore. Visual effects brought real-world sexism to life, from discriminatory tweets to crowd reactions. Every creative choice—from casting to post-production—ensured authenticity, impact, and engagement, driving meaningful conversations around the campaign.
“The strategy launch at TEAM LEWIS brought together people from right across the game, from grassroots to the professional level. That kind of room is rare. It gave us a platform to share our vision, spark honest conversations and build new relationships that will help drive real change in football. Events like this are about more than one evening. They create momentum, bring the right people together and help turn strategy into action.”
Samuel Okafor, Chief Executive OfficerKick It Out
