When you want to bring to life the excitement of Formula-E to audiences used to the thrills and spills of F1, you know you’ve got a challenge on your hands.  As the first multi-market agency for FIA Formula-E, it was our challenge to get the right kind of media cut through in markets including the UK, Germany, France, Brazil and Argentina. 



Centrally driven content was tailored and executed at local level, promoting races, drivers and teams to audiences in each market.  Combine that with storylines around how Formula-E is helping car manufacturers test the technology of the future and you’ve got a 360° campaign which delivered more results than watts in a lightening strike.



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