Formula-e

Formula-e


When you want to bring to life the excitement of Formula-E to audiences used to the thrills and spills of F1, you know you’ve got a challenge on your hands.  As the first multi-market agency for FIA Formula-E, it was our challenge to get the right kind of media cut through in markets including the UK, Germany, France, Brazil and Argentina. 

 

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Centrally driven content was tailored and executed at local level, promoting races, drivers and teams to audiences in each market.  Combine that with storylines around how Formula-E is helping car manufacturers test the technology of the future and you’ve got a 360° campaign which delivered more results than watts in a lightening strike.

 

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