Jabra

Jabra


When Jabra wanted to drive awareness of its new Jabra Elite Sport headphones, within the sports and fitness sector, we did three things.

 

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First, backed with data, we laid the groundwork for exclusive pre-launch reviews. Second, we created a new narrative which would be relevant for the target audience. Third, we spotted a trigger point to tell our story and educate audiences on everything that makes Jabra great. Apple’s iPhone 7 was being rumoured to be losing its headphone jack.  Jabra went wireless before all of its competitors. The idea? Hit the Road Jack – a story of pioneering innovation and relevance for a new target audience which delivered coverage, views and traffic. 

 

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