When the most widely-used & trusted digital wallet in the world needed help changing perceptions amongst their own merchants they turned to LEWIS. The problem? Merchants followed the misconception of PayPal being merely an eBay tool or checkout button. And this was adversely affecting previous customer lead-nurture performance.
So we constructed an intelligent always-on lead nurture campaign that actively challenged perception and drove consideration / uptake, all while ‘sweating’ the heavy investment in content. The results? We helped increase lead-to-opportunity conversion from 50% to 88%, while generating 3,300 net-new leads and secured net-new rev >$1M equating to +1,631% ROI.