The brief: create a storyline that brings identity management to life and registers ‘identity management’ as important category in the hearts and minds of their audience. We worked with SailPoint to establish them as the “company to watch”. To punch above the headlines by sharing unrivalled insights.
We designed and executed a programme that connected SailPoint to the issues that matter most to its customers. This programme drove its brand awareness and helped deliver an uplift in the pipeline. SailPoint was recognised as a leader in Gartner’s Identity Management Magic Quadrant report for four years in a row. And, its NYSE IPO in November 2017 was a pinnacle moment that demonstrated the success of its story.