When world leading cycling brand, Shimano, needed help transforming ‘out-of-date’ perceptions around e-bikes across ten European markets, it turned to LEWIS for help.




Introducing the Shimano STEPS e-bike – a sophisticated, punch-of-power which is taking the cycling world by storm. A dedicated seeding programme drove results into lifestyle media; immersive influencer and media days brought to life the benefits of going electric; news research actively bridged the brand to commuters and a brand ambassador strand created and distributed content to drive consideration.  That’s power to the people.



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