The Holmes Report is a comprehensive online source of knowledge and information about the PR industry, including case studies, news pieces original research and reporting.
The Holmes Report was looking for more than just a new website. It was looking for a complete business platform that would reflect the authority and editorial quality of the publication itself.
LEWIS was tasked with constructing a site that was visually attractive, easy to use, and would encourage users to return.
Using a powerful CMS platform, Sitefinity, the website was designed to provide a seamless user experience, and boost content consumption and engagement. A number of smart features were built into the site to facilitate this, including:
In line with Holmes’ new commercial model, which included a revamped agency playbook, the website also included updated agency pages that dynamically pulled in their Twitter feeds and social content.
As a result of a better user experience, Holmes Report’s traffic figures improved greatly.
Average session duration increased by almost a minute and bounce rate also fell. Two years on from the re-launch, monthly visits have increased by 30,000 and Holmes’ site is a leading source of industry news and insights.