The main sporting event in the Turkish Airlines calendar has high expectations when it comes to delivery, particularly when advertising spend is over £1m.
The outcome; over 1,200 pieces of international media coverage achieved in a four-week period. How? Expertise, dedication, professionalism and a whole lot of sweat. That’s how. Activity included organising press conferences and using drones to capture the best shots; arranging cook-offs to demonstrate the exotic on-board menus and figuring out the logistics around the hundreds of one to one interviews with the leader board. The achievement? 3000 articles generated - the highest amount of coverage in 5 years.