To change media perceptions of “low cost carrier” to quality airline across multiple markets is no mean feat. But we did it. Whether it was constructing and activating a heavyweight ‘always-on’ media driven campaign across all UK hubs, to creating and publishing results-driven content all year round, we found a way to always keep the brand alive and in the media spotlight.
From fam trips and CEO profiling to bringing to life global sponsorships of golf and rugby, multiple teams were delivery heroes. And, critically, when it came to managing brand reputation through multiple bomb threats, a coup and the Ataturk Airport bombing, LEWIS was not found wanting. Great, great work people
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