Content is at the heart of what we do and what we believe in. In fact, it is where LEWIS comes from – we were telling great stories long before it was called ‘content’.
Storytelling requires a journalistic approach, which favours relevance over mindless push. We focus on engagement over sender-centric, and creativity over me-too content.
There is so much out there, that to stand out your content needs to be truly remarkable.
At every stage of the customer journey
A thoughtful content marketing programme can support every stage of the customer journey, not just for PR, creating initial awareness or closing the sale. After all, we (as consumers) all use the Internet to search for and compare the companies that we want to buy from.
Inbound and outbound
That is why we believe that your strategy should focus on both outbound and inbound marketing. It’s not just telling the brand's story, but also about being relevant and useful to the people that visit your website or social channels through search. SEO and content: they’re the perfect marriage.
We have dedicated teams in every region. Even as a global agency, a local approach to content is essential to the success of any campaign.
Owned, earned and paid
The story is the starting point, channels come next. We apply a mix of owned, earned and paid media to get our content across to the audience.
CONTENT MARKETING SERVICES WE OFFER:
- Content strategy for B2B and B2C brands
- Brainstorms, training and workshops
- Ghostwriting (blogs, whitepapers, case studies, byliners and more)
- Designing visual content (infographics, videos, long reads)
- Live-blogging at events
- Ongoing content management