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Employee Advocacy

What is it and why does it matter?

Mobilizing employees to participate in industry conversations feeds your brand’s content engine and simultaneously raises brand awareness. And it’s not just having employees tweet or share a company brand and product information on social media. It’s a chance to leverage your company’s culture and workforce to surface stories that will resonate with the world, and more importantly your audience.  Smart brands are activating employees as media to reach new audiences in social, extend the reach of organic content and humanize their message.

    Employee advocacy is becoming increasingly crucial to the business success of brands across all sectors. This is why LEWIS launched Employee Activate. 

    Research: Three reasons why companies fail at Employee Advocacy

    A research study by LEWIS, surveying over 1,000 knowledge workers worldwide, has revealed that employees have a genuine appetite to act as ambassadors for the brands they work for. However, employers have much room for improvement in order to make the most of staff engagement. Click on the picture below to view the long read with all the results: 

    LEWIS Employee Activate
    Employees have the opportunity to engage in conversations and influence purchasing decisions.

    This unique product and methodology was designed to mobilise employees to participate in industry conversations and tell brand stories via their personal social channels. 

    Employee Activate programmes can be leveraged to:

    • build a brand’s content engine
    • drive brand awareness
    • educate existing customers
    • generate leads to fill the sales pipeline
    • influence buyers using relevant conversations

    How It Works:

    Employee Activate Methodology

    Employee Activate follows a four-step, proven methodology:

    Successful advocacy programmes involve extensive planning. This includes defining goals and objectives, and considering programme logistics, employee selection criteria, stakeholder collaboration and technology deployment.

    Ensuring employees have a positive experience involves identifying the right individuals, training them and correctly segmenting their content. Different teams will want to tell different types of stories, and will have varying reasons for doing so. Getting this right is critical to employee adoption and programme success.

    Integrating employee-generated content is critical to any successful advocacy programme. This is the best way to ensure that trusted, humanised content will surround your brand’s audience at the right time, across the right channels.

    Employee advocacy is about more than employees simply sharing branded content on social media. It involves designing strategic calls-to-action, to create brand storytellers who are aligned to your overall brand narrative.


    Contact one of our experts to find out more about mobilising and activating your employee influencers. 
    Employee Activate eBook

    Want to learn more?

    Take a look at our Employee Brand Storytelling eBook and learn: ​​

    • How employee experience affects brand perception
    • Key steps when building an employee advocacy programme
    • How to optimise your own employee advocacy strategy

          Access our FREE employee advocacy eBook.