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This Week In Social: Getting A Reaction

Beverley Noble
Published on January 05, 2018
By Beverley Noble



Facebook has started showing users how many times a page posts in a day. The new information could help users gain a better understanding of the amount of content they can expect to see from a page should they choose to ‘like’ it. It may also change how frequently brands choose to update their Facebook pages, lest they appear annoying spammy, or boringly inactive.

Screen Shot 2018-01-04 at 17.03.43Video Rules

The recent updates to Facebook’s News Feed algorithm is changing how video and visual content gains reach. Content which is intentionally searched for and returned to is valued over posts which are classed as ‘engagement bait’, such as videos where users must use reactions to ‘vote’. Facebook is clearly seeking to clean up junk content on the platform, which is good news for quality brands on the platform. 

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Double Standards

This week Twitter users reported the tweet from @RealDonaldTrump about his ‘nuclear button’ as a violent threat. However, Twitter says that the content was not in violation of their new stricter Terms of Service. This may be because the President’s tweets are categorised as ‘newsworthy’.

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This Day on Twitter

Twitter has released its January calendar of notable events, designed to help brands create relevant and engaging content on the platform. The calendar is populated by the topics which gained the most traffic on the platform in 2017. This should help brands to improve their reach and relevancy on Twitter.

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Snap’s Everywhere!

Snapchat is reportedly looking to launch an option called ‘Stories Everywhere’, which would allow Snaps to be posted on other apps and websites. This would greatly expand the visibility of Snapchat content, appealing to influencers and brands who want their content to be visible on social media for longer than 24 hours.

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Snapchat has launched a new lens featuring an Ed Sheeran bitmoji singing his song ‘Perfect’ to promote the singer’s new album. Sponsored animated filters are a relatively new feature for Snapchat, designed to help brands engage with their target audiences. 

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Star Wars fans are probably aware of the legendary status of Kylo Ren’s abs (played in the film by Adam Driver). This prompted singer John Mayer to take to Twitter to recreate the iconic high-waist trouser look and issue the #KyloRenChallenge. The resulting wave of interpretations was as hilarious as it was inventive…
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Tragic Blunder

YouTube influencer Logan Paul suffered huge social media backlash this week, after he posted a video of the body of a suicide victim while in Japan. The video received over 1 million views before it was deleted less than 24 hours after being posted. As part of YouTube’s paid subscription service, Paul may risk losing out on lucrative brand collaborations.

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New Year, New You

To promote their ‘Start Today’ campaign, Barclaycard have challenged blogger Giovanna Fletcher to try 31 new things this January. With an online audience of 1.8 million, Giovanna’s adventures are giving already plenty of people New Year’s resolution envy. The campaign is rolling out on Twitter, Instagram and Facebook Live. 
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