LEWIS Multichannel Marketing Guides Download

Define, Design and Deliver Multichannel Campaigns with Impact

This series of guides will help you define, design and deliver effective multichannel campaigns and maximise your key channels.

Each guide provides strategic insight on a particular phase of a multichannel campaign, to give you a holistic view of multichannel marketing strategy development and implementation:

Part One: The Science focuses on the discovery, assessment and planning stage of a campaign. 

Part Two: The Art focuses on defining the story, the creative and developing tailored content that appeals to your target audience.

Part Three: The Delivery focuses on your strategy for delivering the story to your target audiences and integrating and maximising your key channels.

Part Four: The Results focuses on the reporting and evaluation phase of your campaign; real-time reporting and optimisation and creating actionable insight.

Access the full series below.

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