Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast To Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices.
To reclaim creativity, Too Fast To Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation.
Chris Lewis introduces the book in this video.
Take time to read this and you'll have more time.
Dr. Pippa Malmgren, former US presidential adviser
I recommend this bold ambition to renew our confidence in creativity.
Mark Borkowski, publicist, author and entrepreneur
Making the time to really think is the key to success. Chris Lewis is a living testament to this philosophy.
Lord Bell, Executive Chairman of Bell Pottinger
This is a business book of real credibility because it was written by someone who has actually built a successful global enterprise. The original thinking here should inspire entrepreneurs, but it will also fascinate anyone who is interested in maximizing their potential.
Luke Johnson, Chairman of Risk Capital Partners
Chris Lewis is the founder and CEO of LEWIS. He is a skilled media trainer who has coached senior politicians, business people and celebrities. Chris is also a published author and journalist who has written for the Financial Times, The Daily Telegraph, The Times and The Guardian. Since founding LEWIS in 1995, it has grown at an average rate in excess of 25 per cent per annum to become one of the largest independent marketing and communications agencies in the world.
The early 21st century is a time of data. Measurement of everything is the mantra. How many hours? What was the click-through? How many customers fell out of the decision journey? Where are the backlinks? Technology is our God. I have no problem with that...[continue reading]