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Published on

October 2, 2014


AMEC, communications

Communication measurement can be challenging and often times you may not know how to sort what from where. But you’re not alone. Whether you work for a corporate conglomerate or a small nonprofit, data metrics and analytics is an area that is commonly misused, under-utilized and pushed to a back burner.

Read below to see if you’ve fallen for one or more of these common measurement malpractices.

And you thought malpractice was just for the court of law…

5 Common Malpractices in Communication Measurement

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