Communication measurement can be challenging and often times you may not know how to sort what from where. But you’re not alone. Whether you work for a corporate conglomerate or a small nonprofit, data metrics and analytics is an area that is commonly misused, under-utilized and pushed to a back burner.
Read below to see if you’ve fallen for one or more of these common measurement malpractices.
And you thought malpractice was just for the court of law…
