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Rachel Rayner

Published on

August 28, 2015


advertising, agency, B2B, Branding, campaigns

As marketers, we know the B2B path to purchase is more complicated than ever before. Our new interactive infographic follows Alex, a typical B2B buyer through the path to purchase (helped along by marketer-extraordinaire Alexis!).

From the moment Alex’s alarm goes off, he’s thinking of an email from his boss. Luckily, Alexis is helping out behind the scenes every step of the way… B2B decision makers who are digital native have increased by 70% since 2012 and multichannel marketers like Alexis know it’s vital to be where your customers are – and they’re everywhere. Understanding how your buyer interacts with your brand before purchase is vital to closing the deal.

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