CI&T, a leader in driving digital transformation for global brands, has appointed LEWIS Communications to deliver an international PR campaign and employee advocacy programme across two European countries. LEWIS has been tasked with building CI&T’s profile in a crowded digital consultancy market to support its European expansion plans.
CI&T is a digital services company that helps some of the world’s biggest organisations drive growth and continuous innovation across business, people and technology. As a digital native, CI&T delivers complex end-to-end solutions to help clients on their digital journeys. Through an integrated PR campaign in the UK and Portugal, it aims to build brand awareness to support expanded operations and the acquisition of new customers, as well as build its Talent Centre in Lisbon.
CI&T has announced the opening of EMEA offices in London and Lisbon early this year. London will be the central platform for CI&T operations and Lisbon the centre for design and digital solutions, as well as talent recruitment.
CI&T chose LEWIS for its local insights combined with creativity and experience launching companies into the European market. As a company with its own 90-day commitment to getting results for clients, CI&T also appreciated that LEWIS could get the programme moving quickly and show business impact almost immediately. The programme will combine PR and digital activities to increase visibility in key markets.
“The global digital transformation market has doubled in the last 18 months, and 69% of UK companies plan to invest in this process over the next three years. We are talking about a market estimated at US $2 billion,” added Carolina Rossi Wosiack, EMEA Managing Director at CI&T, who will be based in London. “There is a great opportunity to help traditional companies make an impact through digitisation and we are thrilled to be working with LEWIS Communications to share our capabilities and perspective with the market.”
“We are very excited to be able to represent a company that is working with such world renowned brands and pushing the limits of how they think about their products,” says Yvonne van Bokhoven, EVP Europe. “The team is thrilled to take the insights and knowledge CI&T have shared in other regions and bring it to Europe.”
