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Andy Martinus

Published on

April 20, 2020


COVID-19 has changed how we communicate, interact and work, with friends, colleagues, customers and prospects dramatically, at least in the near-term. But what real changes have there been to consumer behaviours?

As individuals, and as marketers, we know that COVID-19 has had an impact on consumer behaviour. From where we get our news, to how we’re spending our time online, there’s been an undeniable shift. By taking a closer look at the data, we can see not only what these changes are, but also gain a deeper understanding of the landscape marketers are currently operating in.

In this report, we take a look at how the changing situation has impacted consumer behaviours from the following viewpoints:

  • The biggest concerns people have
  • Current feelings towards advertising
  • How people are keeping up to date with news
  • Changes in activities and behaviours
  • How people are spending their time online
  • What information people are looking for
  • What content people want to see

N.B. All data to compile this report is taken from GlobalWebIndex and Similarweb.

Related: Crisis Management Resource Hub

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