Rachel Pritchard

By

Rachel Pritchard

Published on

April 8, 2016

Tags

social


This Week in Social we’ve seen Facebook updates to encourage engagement from all users. On the lighter side, there’s a delicious Instagram campaign, quirky creative spots, and food for thought. Plus, an Olympian learns why you should never ask the internet for help…

Twitter

DM From Tweets
Twitter has introduced a new button that allows users to start a direct message (DM) straight from a published  Tweet. This will help take more private conversations off-feed much quicker.

Twitter mobile homepage
Facebook

Light Ad Revenues 
Facebook is bracing itself for first quarter advertising revenues to come back ‘light’, as growth begins to slow down.

Facebook social dislike icon.
Blind Can ‘See’ Facebook 
The platform has implemented a new AI algorithm to assist its blind users in ‘seeing’ image content. The technology essentially ‘reads out’ photos to the visually impaired.

Getting Chattier
Facebook Live will be expanding its features to include chats within groups, events and pages. A great way to keep conversations going!

Video/Visual

First Snapcode
Burberry is the first brand to create a ‘Snapcode’ on their products to point shoppers in the direction of their Snapchat Discover.

Burberry for men cologne logo.
UK Promoted Pins
Pinterest has opened up Promoted Pins for its UK advertisers. Launch partners currently include John Lewis and Made.com.

Social Winners

NFL Social Streaming
In the race to broadcast, Twitter has won the rights to live-stream the NFL’s Thursday night games via its channel.

Square Milkshakes
Sonic has squared-up their milkshakes exclusively for Instagram. Where many of the platform users prefer the default square frame, it’s pretty smart to create perfectly ‘Instagramable’ content!

Sonic social media Instagram milkshake squares.

Social Losers

Photoshop Flop
Another example of why you should never ask the internet for photoshop help. Olympic Diver Tom Daley thought he was setting a fun creative challenge, but Twitter users had other ideas…

Creative Spots

Food For Thought
In a bid for equality, a line of fake baby food has been created to urge parents to stop feeding their kids potentially damaging gender stereotypes.
Fake flavored Gerber baby food jar to address sterotypes.
Lasting Impressions

Super quirky IKEA has left a lasting impression in Austria as it creates a stainless steel receipt that lasts as long as its products!

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