October 2, 2019
Worldwide tips for effective global communications
When we talk to international marcomms and PR directors around the world about their global marketing strategy, they tend to have three challenges in common:
Sound familiar? Then read on…
It’s clear that working in the world of global communications requires a diverse and detailed knowledge of other countries. Time zones, languages, currencies, cultural differences and religious holidays all have an impact on delivering campaigns successfully.
There is an expectation that this local knowledge exists at multiple levels. In reality, it doesn’t. It takes a lot of experience to know how to pitch a journalist in the US, which national holidays to avoid in each market and China’s preferred social media channels. Equipped with local knowledge allows marketers to reach the right audience at the right time.
Hence, we crafted our Global Comms Guide:
Drawing on the knowledge of our own teams across 14 countries and our LEWIS+ partners in an additional 15 countries, we’ve put together a collection of regional facts, top media sources and essential tips for defining PR, marketing and digital strategies and campaigns across multiple regions.
Get the satisfaction of seeing your brand succeed, due to your global marcomms strategy. This guide will help you get started by familiarizing you, as a marketer or comms professional, about country specifics and cultural differences.
For example, when planning your comms strategy globally, you may or may not know that:
Or some of the more fun facts, such as:
To maintain relevance in your marketing efforts, especially when delivering cross-channel campaigns, it’s critical that you understand local market specifics. The key is deciding what can and should be managed centrally, versus what needs to develop locally. Defining this balance is the key to ensuring consistency and greater efficiencies.
If you’re experiencing all the challenges that come with planning a global communications and marketing strategy, know you’re not alone. LEWIS works with comms directors worldwide to reach the right consumers with tailored creative campaigns, using our tried and true techniques. Our Hub team of international account specialists, offer integrated marketing services around the world. This includes multi-country agency management, to rolling out strategic and creative campaigns across PR, digital and marketing disciplines. Our marketing teams provide a central point of contact for managing campaigns centrally, across both LEWIS teams and other agencies. By managing your marketing mix on a global scale, our teams translate your branding and garner great results.
Our goal is to show tangible value through greater efficiencies. As our strategies develop, we’ll free up your schedule, maximize your budget and encourage collaboration to improve performance and business outcomes. Whether it’s a one-off media tour or an ongoing digital strategy, our service offerings include advice on new market expansion. Get your global comms strategy implemented in days rather than months.
If you’re looking to improve your global communications strategy or just want a few tips on potentially expanding into a new market, read of our guide and get enlightened! For more global marketing hacks, check out the latest edition of LEWIS360.