July 11, 2016
For those who don’t know her, Margaret Zhang is an Australian writer, stylist, photographer and model with well over a million followers across her social media accounts.
At 23 years old, she’s both an influencer and a branding consultant, having worked with the likes of Louis Vuitton, Gucci and Uniqlo. Margaret’s recent Vivid Ideas Game Changers segment encompassed brand differentiation in the digital age, told through Margaret’s personal anecdotes as both a public-facing model and from running her own one-woman creative consultancy.
Margaret recently spoke as part of Vivid Sydney, a large annual lights, music and ideas festival here in Sydney, Australia. Her talk covered some useful basics for launching your own digital business, such as knowing your audience, choosing the right channels, engaging influencers and most important of all, to love every minute of what you do.
Here are three key tips for becoming an online influencer like Margaret Zhang:
I found the talk very inspirational. You can read a full write-up on her talk in this article I wrote for Australian publication, The Iris.