September 25, 2014
Measurement might not be new but it is now more important than ever. Last week AMEC Measurement Week – a major new initiative as part of AMEC’s Global Education Program – raised awareness of the importance of measurement in communications, on a global scale. This initiative was born from extensive research and observations from industry leaders highlighting the need to improve the standard of measurement and educate communications professionals on using data and insights more effectively. LEWIS has long been a champion of better measurement, and this month took it a step further.
As part of AMEC’s Measurement Week, we hosted two events in London and Washington DC. We are also producing a series of industry guides to advise communications professionals on how to use measurement more strategically, to add value and improve ROI. The introductory guide is available to download now. Each subsequent guide will focus on defining metrics and best practices for quantifying success, based on the five key measurement dimensions as adopted in LEWIS’ measurement framework. These are: