LEWIS, the global communications agency, has been chosen to handle the PR for Exact, a global cloud business software provider targeting SMEs and accountancy practices.
LEWIS and Exact will work jointly to increase the brand awareness for Exact across EMEA with a specific local engagement in France. As the hub agency across EMEA, LEWIS will provide consultancy and content services. It will also manage the client’s existing network of agencies to ensure efficiencies and consistency across all communications. The campaign will focus on securing media coverage with the accountancy and SME media.
Exact builds cloud business software for ambitious entrepreneurs and accountants. Headquartered in the Netherlands, the company’s aim is to become a global top three provider of cloud business software for SMEs. Exact, established in 1984, is market leader in The Netherlands and the company now aims to build awareness in other EMEA markets through a creative communications programme, including compelling and educative content for target audiences.
Jelle Zuidema, PR & Content Manager at Exact, said: “We chose LEWIS for its track record of establishing brands in new geographies. LEWIS also demonstrated a solid understanding of our business and our communications goals. The broad scope of LEWIS’ services, means we can easily expand our communications scope working with one single agency. This is a great plus.”
“Exact matches the typical profile of companies we love working for. They’re innovative, ambitious and fast-growing. In addition, the company shows a strong vision for their business and communication goals. Exact adds to our growing portfolio of international clients supported by our hub model”, added Yasmine Boucetta, International Associate Director at LEWIS.
The international division at LEWIS has over 20 years of experience managing international campaigns. Clients include Siemens, NEC and Lutron. The scope of services include consultancy, content creation, market coordination and campaign evaluation.