Jabra develops and creates intelligent audio solutions that allow users to hear more, do more and be more. In the business environment, its headsets and speaker phones deliver unified communications that enable new ways of working. Its consumer division produces premium wireless headsets, including its recently-launched intelligent sports audio range. With NASDAQ-listed GN Store Nord as its parent company, Jabra has a reputation for innovation and reliability that spans almost 150 years.
After an initial project in 2015, LEWIS has been appointed as the global lead agency. It will deliver PR support across the UK, US, France and APAC (Australia, Japan and Korea coordinated from a Singapore hub). The campaign will be managed centrally by LEWIS’ international division, and is designed to tell the Jabra story and draw attention to its innovation in high quality sound solutions and raise its brand profile.
“After a successful campaign last year, we brought LEWIS on board to help consolidate our PR efforts and deliver a consistent story globally,” said Claus Fonnesbech, Head of PR and Earned Media at Jabra. “We chose the agency because of its global reach and global hub team. This allows us to use our resources efficiently, share ideas and content across markets, and deliver a consistent message. An agency with equally strong competences in B2B and B2C, as well as an integrated services offering, was an obvious choice to help promote our innovation in the audio sector and achieve brand recognition in a competitive market.”
The global campaign will cover the full spectrum of activities, targeting both business and consumer audiences. From company profiles and thought leadership around new ways of working and living, to event support, product launches, news and reviews programmes.
Sally O’Neill, VP International at LEWIS, commented: “With significant experience and investment in sound solutions, and growing demand for high-quality audio performance amongst individuals and businesses, Jabra has an exciting story to tell.
This creates the perfect platform for us to raise its profile as a thought and market leader in the ‘hearables’ category. Leading the campaign centrally from a global hub means we can work efficiently, and create content and opportunities that will resonate well with media and bloggers across all markets.”
LEWIS has a dedicated international division with members across the world, focused on centrally managing campaigns using a ‘global hub’ team. Benefits to clients include greater economies of scale and efficiencies, along with more consistent brand profiling. Currently the team handles multi-market campaigns across a variety of sectors, including audio-visual, retail, networking, smartphones and consultancy.