June 20, 2017
LEWIS has been announced as a ‘Launch Champion’ for PRCA’s Measurement Champions, a new kitemark which recognises excellence in PR and communications evaluation methods beyond AVEs.
The partnership is in recognition of LEWIS’ support and work with the industry, including PRCA, AMEC and ICCO on measurement, collaboration in AMEC’s Integrated Evaluation Framework, and commitment to ensuring clients do not use AVEs.
Measurement Champions will feature an online register of consultancies and in-house teams that the PRCA consider to be leaders in measurement. The organisations will also be able to use the ‘PRCA Approved Measurement Champion’ kitemark on their website and any other promotional literature.
For the full PRCA press release: http://news.prca.org.uk/prca-launches-measurement-champions-to-recognise-excellence-in-evaluation/