LEWIS, the global communications agency, has re-launched its brand as a full-spectrum global marketing service. The agency now supports clients through the entire marketing process from lead to close. The move is the next step in the firm’s transformation into a full-service communications agency. It follows investments and significant growth in digital, research and advertising services.
LEWIS is also unveiling a new visual identity to reflect the expanded proposition. The agency is dropping ‘PR’ from its name and will become simply ‘LEWIS’. The new brand can be seen at the agency’s new web site: www.teamlewis.com. The ‘teamlewis’ domain reflects LEWIS’ entire approach: one team spanning multiple countries and practices.
LEWIS’ marketing service is a result of the completed integration of DMG, which LEWIS acquired in 2013. Boston-based DMG brought a unique combination of PR and marketing skills. Today, DMG becomes LEWIS. Its PR team, under SVP Doug Broad, has been integrated with LEWIS in Boston. SVP Lisa Paglia is leading the roll-out of marketing services across the US, Europe and Asia Pacific. DMG founders, Eric Davies and Andy Murphy have taken key senior roles at LEWIS.
“Over the past three years we have invested organically and inorganically to add the skills that clients need in a digital future. We can now provide an agile “pan-domain” service through wholly-owned offices around the world. Clients gain greater flexibility and value because they can add services and geographies at their will,” said Chris Lewis, CEO. “Our new brand identity reflects this much broader proposition. It expresses our vision for a new kind of agency built for the future of communications. LEWIS balances global scale and experience, with an entrepreneurial mindset and unconventional approach. That’s what we believe the top brands will look for over the next five years.”
Brands require a broader and deeper mix of marketing skills than ever. The LEWIS marketing team provides both strategy and implementation resources to address most client marketing challenges. Services span brand, product and channel marketing. They include go-to-market strategy and planning; lead generation programs including field events, target account programs, webinars, conferences, and inbound and outbound campaigns; sales enablement and marketing operations.
LEWIS marketing will work closely with the agency’s digital arm, LEWIS Pulse. LEWIS Pulse runs sophisticated social media and digital programs that drive leads and build awareness. It is the fastest-growing part of the business.
LEWIS’ research group will also collaborate on marketing accounts, providing market analysis, brand awareness studies and customer segmentation. The research and insights service, launched in late 2014 under Matt Robbins, has grown steadily thanks to client demand for primary research.