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Published on

May 6, 2016



LEWIS, the global communications agency, has been chosen to handle the PR for Snow Software, a leading Software Asset Management (SAM) company, in the US and EMEA.

Snow has appointed LEWIS to deliver PR services in the US, UK, Germany, Austria, Benelux and Switzerland – managed centrally by a global hub team. The campaign is designed to elevate Snow beyond the technology sector in which it operates and raise its business profile amongst a broader audience.

Headquartered in Sweden, Snow is the largest dedicated developer of SAM solutions, with more local offices and regional support centres than any other vendor. It ensures that organizations have the appropriate licenses for the software they use, avoiding costly compliance fines or over-spending on unused licenses. In 2015 the company’s revenues grew 90% year-on-year.

“We chose LEWIS based on its proven ability to manage multi-market accounts centrally and efficiently through a global hub team, as well as its experienced teams on the ground in our key markets,” said Matt Fisher, Vice President of Global Marketing at Snow Software. “This ensures Snow continues to deliver consistent messaging to our audiences across different regions and helps us raise our profile amongst the business community. As a global agency, LEWIS also allows us to extend the campaign into new markets in line with our rapid growth.”

Kate Axelby, Director at LEWIS, commented on the partnership: “Snow is a great company with huge potential given its growth record and employee-orientated culture. It fits our global portfolio well, and LEWIS is well-positioned to support Snow with our range of integrated PR, digital and marketing services. We’ll use our international media connections, across national and business titles, to raise the brand’s profile and set it up for the next phase of growth.”

LEWIS has a dedicated international division, with a ‘global hub’ team responsible for centrally managing client campaigns. Benefits to clients include greater economies of scale and efficiencies, along with more consistent brand profiling. The international client portfolio currently spans a variety of sectors, including software, audio-visual, retail, networking, smartphones and consultancy.

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