April 27, 2017
LEWIS, the global communications agency, has won the UK brief for HyperX, the high-performance product division of Kingston Technology. LEWIS will conduct a creative consumer brand campaign to showcase how HyperX’s solutions give gamers the ultimate gaming experience and to put HyperX firmly on the map within the eSports industry.
HyperX makes high-performance memory, SSD, USB Flash drives, keyboards, headsets and peripherals to enhance the online gaming experience. eSports is one of the fastest growing sports in world. HyperX sponsors over 30 eSports teams, including being the main sponsor of Intel Extreme Masters.
In the rapidly growing world of eSports, HyperX is one of the premier brands used by the world’s top gamers and gaming teams. The communciations brief was to take its high-performance products and accelerate their adoption among online gamers at home. LEWIS will work with HyperX to showcase its products, vision and leadership to the gaming community.
Shane Herrington, brand marketing manager, EMEA, HyperX, said, “We decided to look for a new agency to help tell HyperX’s fifteen years history within eSports and to support our plans for the future. LEWIS’ knowledge of the market, creative ideas and strong team were the perfect fit for us. It’s a very exciting time in eSports and we are pushing the boundaries of high-performance and gaming experiences. LEWIS will help us tell that story.”
Giles Peddy, SVP EMEA Operations & UK Managing Director, said, “We are very excited to be working with such a great brand as HyperX and to take its high-performance products to the growing online gaming and eSports community. HyperX’s products are really amazing and we want every gamer to experience them.”