August 27, 2013
Businesses are increasing their online visibility with the adoption of social networks. Digital marketing is changing the way brands are seen and want to be seen. Social networks based on pictures and videos are become increasingly important.
If we look at this infographic by Qmee of what happens online in 60 seconds, we can see that digital content is more visible than ever. There are many business benefits to using visual content in marketing, from recruitment to sales.
Brands become more humanized as visual content is more dynamic, entertaining, and has a higher share rate. Let’s look at the most popular image-based channels and how businesses can maximize them for brand storytelling.
Many mobile social networks have appeared in 2013. Here are three that I think might be the next big thing in visual storytelling:
Before selecting the channel to use, you should think about the message you want to share and ask yourself the following key questions:
– Do you have the right resources? Sometimes it is okay to shoot an amateur video using a smartphone because it fits the purpose. However, most of the time you will need good video production and photo editing tools to brand your content.
– Does the content fit your brand? Once you publish an image or video it’s out there! The digital world is instant and the consequences of an ill-judged image can be disastrous. Always keep in mind that if you want to use visual content, it has to be fun and dynamic, relevant to your audience and appropriate for the channel whilst, importantly, fitting your brand.