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Published on

February 12, 2020


Content Marketing, SEO

It’s no secret SEO is vital to the success of any marketing strategy. Search engine optimisation is one of the most effective ways to elevate your organic presence but is often the most overlooked. Tune in to the latest episode of The 360 as we provide you with the tools to ace your 2020 SEO strategy.

In this episode, we sit down with Director of SEO, Nicole Grodesky, to chat all things SEO. From marrying your SEO and content strategy to visual search and surviving a Google update, we dive into the SEO best practices necessary for marketers anywhere to implement a successful SEO program in 2020.

The Hero of Search

The core component of any successful marketing and SEO program is catering to your target audience. A solid SEO strategy is a combination of understanding your audience and delivering quality content to them using strategic keyword analysis and a technical SEO blueprint.

In 2020, as search becomes more diverse and technical, making the user the hero of search is more important than ever. Gone are the days of spewing marketing fluff to the coveted Googler’s in hopes of landing on page one. Today’s strategy calls for quality content creation – offering the nuts and bolts as to why your brand or product is the best solution – while keeping user experience in mind. In this episode, we discuss the nuances of why creating relevant, quality content for the user, beyond traditional copy, lands you on page one of any given search engine.

Surviving Google

Google is constantly pushing out algorithm updates, so how can your brand prepare its SEO strategy to survive a Google update?

Surviving a Google algorithm update is all about knowing Google. While this may be easier said than done, if you are writing within their guidelines, studying past updates and historical contents, you are taking the first steps to rank on Google’s good side.

In this episode, we chat about Google’s evolution as a search engine, and its effects on digital marketing. As Google transforms alongside the introduction of different search outlets and ways to search, writing or building a webpage for the user has also transformed. What is the purpose of the webpage? Is it engaging? Is it user-friendly?

Pinterest, Puppies and Search Oh My!

Visual search is a big trend for 2020 SEO. In this episode, our content and SEO experts talk all things image search from Pinterest to puppies and Favicons.

Search engine competition and tech advancements have led to the evolution of Google’s search capabilities. With more and more people turning to Google image search, Google has announced that visual search will be a big topic for 2020. On page one of a standard search query, Google has begun displaying rich or featured snippets in all shapes and sizes. From YouTube videos to recipes and answer boxes, optimising content no matter its form, is an important part of organic marketing success.

Interested in our SEO and digital marketing services? Let’s chat.

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