October 1, 2018
This weekend the 42nd Ryder Cup tournament graced our screens; where passionate patriotism met with the highest level of sportsmanship. This weekend also marked the end of my fourth week at LEWIS and it got me thinking about the parallels between being a golf rookie and a PR rookie.
You’ve made it past the qualification/ selection process and now you’ve got to justify your pick. Stepping onto the first tee equates with the moment you step out of the lift onto the office floor for the first time. With your heart in your mouth when you draft your first press release to send to hundreds of journalists, to swinging your driver for the first time in front of thousands of shouting spectators, the desire to succeed is palpable.
From golf being an individual sport to studying solo for three years at university the transition to establishing yourself among a team is a whole new ball game. Both a rookie Ryder Cup player such as Rahm and a graduand, each one in their early twenties, have roles and responsibilities that form an integral part of a new team. Even though as a golfer you’re playing the same 18 holes for three days straight and as a PR account co-ordinator you’re fulfilling your job description, each day presents a new challenge. The 9-5 day in a PR department can resemble the ups and downs of an undulating golf course. You never know when you’re going to find yourself in a bunker and have to creatively chip your way out. But there is no greater feeling than landing a birdie or securing a great piece of coverage. The European team triumphed at this year’s Ryder Cup tournament and were the perfect example of team-building, bonding and brilliance! What any PR team should be trying to emulate. Allez Team LEWIS!
I’ll leave you with The 10 C’s to remember to be in PR (and golf):