By

Rachel Pritchard

Published on

January 8, 2016

Tags

advertising, social, Social Media, This Week in Social


Welcome to another year of This Week in Social! 2016 promises to bring yet more changes to the social space, so let’s get started…

Twitter

Politwoops is back

After a seven-month hiatus, the politicians’ social nemesis is back, and it’s backed by Twitter’s CEO Jack Dorsey.

10,000 Character Tweets!?

Users got into a bit of a spin when rumours of a new 10,000 character limit began to surface. Discover the possible motives behind this change, and what it could mean for content marketers (gulp!)

Facebook
Chatbots on M

It’s been reported that Facebook is planning to build ‘chatbots’ for Messenger – hot on the tails of Google’s recent announcement of a similar project.

You used to call me via Messenger

Facebook believes that 2016 will be the year that we say goodbye to the use of phone numbers, and it will all be thanks to Messenger – apparently.

Multiple Feeds

At the end of 2015 we started to see Facebook testing multiple topic-based news feeds on mobiles. The traditional layout remains, while users can easily swipe for secondary feeds in areas such as style, or travel.

Video/Visual

Pinterest Privacy Policy 

A new update to Pinterest’s Privacy Policy was published just before the holiday season; alterations have been made to both ad targeting and data collection sections.

Snapchat Lens Store Deadline

Filter fans have until TODAY to visit the Lens Store for their ‘puking rainbows’ and ‘heart eyes’, as the channel shuts shop in favour of Sponsored Filters.

Comedy Series On Snapchat

Following the popularity of unscripted material just a few months ago, Comedy Central has released ‘Stalled’, it’s first scripted content series for Snapchat Discovery.

Social Winners

#DrummondPuddleWatch

A very British approach to social media; one person decided to live stream a puddle on Periscope, and the challenges faced in crossing said puddle. Everyone was loving it, including brands!

Pret Wrap-Battle

One bad wrap lead to one pretty punny rap battle on Twitter.

#WoofWoofWednesday

Google UK hired a dog to run it’s Twitter for just one day. Why? We’re not sure. Did people like it? Absolutely!

Social Losers

Facebook Hoax!

“Mark Zuckerberg is giving away $4.5 billion to 1,000 random Facebook users!”

“Oh wow, really?!”

“…no.”

Coca-Cola Crimea Blunder

An image for social media use caused some political tension for Coca-Cola with Russian and Ukraine. Not a position any brands wants to be in!

Creative Spot

2016 Design Trends 

What better way to start the year than with a list of the hottest creative design techniques to ensure your brand is on trend!

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