Rachel Pritchard

By

Rachel Pritchard

Published on

July 15, 2016

Tags

This Week in Social

This Week in Social is all about analytics. From Instagram for business, to trending topics in Facebook and Twitter insights becoming more widely available, social media all stars have never had more data to work with. Read on for all of this week's social media news.


Twitter

Bigger GIFs
For those of you who are GIF mad on Twitter, behold– a new limit of 15MB! Currently available on desktop only, but still… it’s triple the GIF fun to be had!

Video Partnership
Twitter, already a heavyweight in the world of live streaming has recently partnered with Bloomberg – seeking to use the social platform to reach new audiences.

Audience API Unlocked
All brands are now able to access audience data on Twitter. This enables marketers to learn more about the users who view their Tweets and visit their site.

Facebook

Secret Messages
Sshhh… Self-destructive messaging will no longer be just a Snapchat feature. Facebook is currently experimenting with a new feature called ‘Secret Conversations’.

Trending Conversations
The Facebook and Instagram ‘Hot Topics’ report has been published this week. Check out what dominated the channels’ conversations in June.

Video/Visual

Video Star
Video is fast becoming the content golden-child, especially to target mobile users. Research has shown that 63% of marketers plan to spend more of their budgets on video in 2017!

Business IG
With the recent launch of its business tools, is your brand up to speed with what it can do on Instagram? Check out this guide from The Next Web.

Social Winner

Pokemon Go Wild!
Nobody can escape the whirlwind that is Pokemon Go at the moment (ourselves included). Not only has it been reported to overtake the social heavyweights in daily users, but it’s already posing an opportunity for retailers to generate footfall in a cost-per-store-visit model!

Social Loser

#PrimeDayFail
Many consumers experienced an “add to cart fail” on Tuesday’s Amazon Prime Day. As a result, the e-tailer faced huge amounts of social backlash with users Tweeting about their #PrimeDayFail.

Creative Spots

Aww- Wait…
Take a look at these Fiat adverts for the new Strada Off-Road. The adorable illustrations remind us that cars shouldn’t be “cute”.

Do get in touch