So, what’s been happening in the world of social this week? Here’s the lowdown:
Now you see me, now you don’t Facebook posts from select pages are mysteriously disappearing…
Another step closer to Facebook Zero The recent algorithm update to the Facebook news feed is the latest step towards a 0% organic reach for Facebook pages. This latest update “tries to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it”.
Old school gaming on Twitter Users can now embed and play old school PC games within tweets. Just enter the game from the Internet Archive, copy and paste the URL into a tweet and post!
DoubleClick deal Twitter’s latest deal with Google’s ad management system, DoubleClick, is unsettling some with the fears of relentless advertising to appear on feeds.
Video
YouTube goes to Hollywood The video channel is getting into the movie business, making a series of films with ‘AwesomenessTV’ featuring YouTube stars.
Emoji invasion on Instagram A recent Instagram update has not only introduced three new filters, but the capability to use Emojis in hashtags.
The launch of @music The dedicated music account from Instagram has been built to share photos, lyrics and videos from around the world to showcase different music and artists.
Postpone your pins Buffer app is now working with the image based platform Pinterest, allowing users to manage social activity. This includes scheduling pins, and tracking and measuring post performance.
Social Winners
Vileda goes for the cute factor in new social campaign Vileda’s latest ‘Baby Crawling Championship” campaign will be running across Facebook and Twitter. The home cleaning specialists are obviously well aware of the popularity of babies on social channels! [youtube]https://www.youtube.com/watch?v=lpLDQjDSU7M[/youtube]
Reebok runs through San Francisco on Instagram
In Reebok’s latest ‘Hunt for the Pump’ campaign, consumers virtually run through the city of San Francisco searching for a hidden pump ball for the chance to win a pair of Zpump Fusion trainers.
Social Losers
Happy Fourth #EdBalls Day!
Yes, it has been four years since Ed Balls tweeted his own name to the world, and the world still won’t let him forget it.
Bud Light’s ‘#UpForWhatever’ Come Down
There were negative responses to the beer brands #UpForWhatever campaign as it was seen to be promoting irresponsible behaviour. A particular St Patrick’s Day tweet was removed and apologised for, as its messaging, the CEO admitted, had “missed the mark.”
Protein World offended lots of people. Lots and lots of people….
Continuing to face backlash that has spread like wild fire on social media, Protein World’s CEO publicly insulted those who were outraged on social media, bragged about tripled sales figures AND the PR team bonus. The ASA has subsequently stepped in banning the ad for ‘misleading health claims’ and launched a social responsibility probe.
Tesla hijacked on Twitter and offers free car Both the company’s Twitter handle and its CEO’s were the victims of a cyber hack this week that resulted in the handle offering free cars to anyone who called a released phone number.
Creative Spot of the Week
Carlsberg spoof On the back of the recent commotion caused by THAT beach body campaign and social backlash (see above) – Carlsberg has responded quickly with its own quick-witted spoof.
For even more creative inspiration from our Pulse team check out our creative services showcase. Tune in next Friday for all the latest social media news and creative inspiration.
