Rachel Pritchard

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Rachel Pritchard

Published on

January 27, 2017

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Social Media, This Week in Social

This Week In Social, Facebook is bringing Snapchat-like stories to its main mobile app, while Twitter gets smarter, and Vine, well, it got archived!


Facebook

Mimicking Roll

Facebook’s mimicking roll continues as the social media giant brings Snapchat-like Stories to its main mobile app.

facebook video

3x Trending

In another push to improve the scope and quality of news seen by users on the platform, Facebook has announced three updates to its Trending feature.

Longer videos

Facebook has changed how it ranks the videos that appear in our News Feeds, with the aim of better surfacing of those that are more relevant to you.

Twitter

United Content

Twitter wants to make it easier for you to find stuff on its app. To do this, the channel is rolling out a new Explore tab that bundles Moments, trending topics, search, and live video into a single page.twitter united content

Getting Smarter

You may not have noticed it yet, but Twitter’s algorithm – its back-end code which defines which Tweets you see every time you log in – is getting better. Here’s how…

 

Video/Visual

Robust Analytics

To help advertisers target and measure campaigns more efficiently, Google is developing a cloud-based measurement solution for YouTube.instagram live

Archived

Good news for those of you who can’t let go of Vine: Twitter turned the platform into an online archive of all the video posts made from 2013 through to 2016.

Winners

Matter of Fact

Organisations are defending their freedom of speech as mysterious accounts in the science, education, security communities have emerged in the light of Trump’s recent efforts to silence scientists.trump twitter

Dippin’ Tweets

For 7 long years, Sean Spicer waged a lonely war on Dippin’ Dots Ice Cream. This is how the brand is winning him over…

Losers
Amoung
trump twitter 2

All eyes are currently on the newest President of the United States – and his Tweets, so he better watch out for typos! (Too late…)


Creative spot

Playable Adsstop the hunger adSnickers just unwrapped “Pre-Video Videogames” – ads packed with hunger scenarios that you can actually play…

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