By

LEWIS

Published on

March 20, 2015

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This Week in Social

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown:


Facebook

Facebook crashes the payments party

Facebook is now allowing its users to send money to friends via its mobile Messenger app. The feature has been anticipated ever since PayPal executive David Marcus joined the company last June to lead its mobile messaging business.

Send Money to Friends in Messenger from Facebook on Vimeo.

Facebook creates first British TV campaign

Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site’s ability to help create and sustain friendships. The two TV spots open on people meeting and spending time together, as a British voiceover talks about the value of friendship. The ads are the first TV spots tailored to a UK audience.

Twitter

Twitter puts trillions of tweets up for sale to data miners

Twitter plans to make content generated by users available to commerce, academia and even police involved in crowd control to use your data to offer services online and in the real world.

Twitter is testing big new app install advertisements in the timeline

Twitter is testing an all-new ad unit that shows app advertisements in a carousel right inside the feed. The new ad type appears to show a number of apps if you swipe to the right and takes up a good chunk of the screen when displayed.

Google+

Marketers say Google+ breakup has little effect for them

Experts and social media and digital marketers weren’t surprised by the news about the Google+ breakup.

“In terms of social media marketing, Google+ is not and hasn’t been the place to be”.

Social Winners

Solar eclipse in #Oreoeclipse campaign

Oreo has launched a campaign to coincide with today’s (20 March) solar eclipse to amplify its current global push ‘Play with Oreo’. 

TOYOTA MOTOR launches global street music campaign, ‘Feeling the Street’

Toyota announced on March 18 the launch of “Feeling the Street,” a global street music initiative. The company for the first time gives the general public a chance to select the world’s best street performers by voting for their favourite artists to create an ultimate Global Street Band.

Social Losers

Starbucks initiative on race relations draws attacks online

Starbucks has taken an online beating since launching its “Race Together” campaign in the US by asking employees to write the slogan on cups while engaging in conversations about race.

Creative spot of the week

Burger King to sell Flame-Grilled Fragrance in Japan

Burger King ads in Japan promise a limited-edition perfume for April Fool’s Day to make you smell like a couple of all-beef patties.

Tune in next Friday for all the latest social media news and creative inspiration.

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