Platform Updates:
Tik Tok vs Reels
Are you a TikToker or a Reelser? Each has its benefits and drawbacks, but the Hootsuite team recently put the two to the test to see which gave users and businesses more reach. They created and posted five identical videos per platform on new accounts over the course of a week. But which performed best? Click the link to find out.
Instagram will let you know when they’re broken
After the catastrophic outage of last week, Instagram’s latest update will alert users if it happens again. To enhance the user experience, if Instagram is ever experiencing technical issues or appears down, users will be the first to know, receiving a notification about the situation on the app.
Love from, Amazon
In case you needed any more reason to buy unnecessary things on Amazon, they are now allowing you to send gifts to people using just their email or phone number. Currently, this feature is only available in the US, and the recipient has the option to exchange the gift for a gift card or decline the gift altogether! Make sure you choose wisely…
Trending Stories
Shout out to my Ex-band member
You may have seen the string of headlines relating to the drama between Little Mix and Jesy Nelson this week, after she received blackfishing accusations for her latest music video ‘Boyz’. Things escalated when the ex-band member went on Instagram live with rap superstar Nicki Minaj, who features on Nelson’s debut single, to discuss the allegations. The tone of the live stream turned when Minaj started to discuss Nelson’s ex-band mates. Followers of the ongoing feud took to social media to express sadness and disappointment at the conversation.
Heinz’ spooky sauces
Halloween is just around the corner, and many brands are ramping up their efforts for the most creative yet spooky campaign yet. Heinz are in the running for their ‘Tomato Blood’ merchandise, noting the sauce’s signature use as fake blood. The campaign also involves a whole costume set based around the condiment as well as a pop-up shop in LA where visitors can make their own scary costume using Heinz ‘drip stations.’
Vincent van Boris
Boris Johnson was pictured this week enjoying his holiday by painting on his terrace in sunny Spain. The image released has sparked a hilarious conversation on Twitter, debating what exactly it was that he was painting. Whatever the painting was, we think that the guesses coming from social media are much better than the final product.
What to watch this week:
Mishap of the week
Netflix series, Squid Game, has recently become their most watched show after hitting 111 million views less than a month after it was released. Since then, thousands of Squid Game themed sightings keep occurring across the world – including on the M4 where many drivers noticed a sign which had an uncanny resemblance to symbols on the show. The road police had to gently remind their Twitter following that it was just for roadworks and wouldn’t lead people to the game itself.
Wonka Watch
This week we were lucky enough to get a first look at the filming of upcoming prequel to Charlie and the Chocolate Factory, as images were released of Timothée Chalamet on set as Willy Wonka. Chalamet will be starring in the musical version of the film, which will explore how Willy Wonka met the Oompa Loompa’s and discovered the chocolate factory. Get your Golden Tickets ready!!
