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Rachel Pritchard

Published on

April 24, 2015


creative campaigns, creativity, facebook, Social Media, This Week in Social, twitter, youtube

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.

So, what’s been happening in the world of social this week? Here’s the lowdown:



Likes won’t have the same impact as they used to In the latest News Feed update on Facebook, the Like function is being de-emphasised. Posts highlighting what a friend has liked/commented on will show up lower in the feed or not at all. This is the result of user feedback. Post reach and referral traffic could potentially decline

Mobile accounted for almost three quarters of total Q1 ad revenue Facebook reported this week that its ad revenue is up by 46% to $3.32bn, with 73% coming from mobile ad sales.



New ‘Highlights’ feature for what you might have missed Currently an Android only feature, this new section of the platform notifies users twice a day on things they may have missed. Tapping on one will take the user back into the Twitter app on their mobile devices.

Crack down on ‘violent threats’ Twitter is tackling the issue of violent threats and abuse on the channel with the use of new tools and updated policies. Twitter is also testing a filtering system to help identify abusive behaviour.

Direct messaging update Twitter users can now receive direct messages from any other user if they activate the feature and opt-in. Previously, direct messages could only be sent and received if users were following each other.



YouTube pulled from older devices YouTube’s app is being removed from Smart TV and iOS devices older than 2012 due to an update in it’s API. Software updates and platform upgrades will have to be performed to be able to use the app.



Sharing is caring on Vine
The video platform has updated it’s app. The sharing feature now allows users to post videos on multiple social channels simultaneously.


Social Winners

The brands who jumped on #StGeorgesDay Some of these brands really slayed it (sorry!).

Reebok runs through San Francisco on Instagram In Reebok’s latest ‘Hunt for the Pump’ campaign, consumers virtually run through the city of San Francisco searching for a hidden pump ball for the chance to win a pair of Zpump Fusion trainers.


Social Losers

Scottish Liberal Democrats’ Fail
The Scottish Lib Dem party has faced a backlash on social media after launching website as part of its general election campaign.


Creative spot of the week

Airline ANA takes passengers far, far away
A Star Wars themed aircraft will be jetting passengers to their destinations wearing an R2-D2 exterior skin.

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