This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.
So, what’s been happening in the world of social this week? Here’s the lowdown:
Facebook tackles suicidal behaviours The platform has just released a new set of services, in collaboration with Forefront, the US suicide prevention agency. Users will be able to report posts that may reflect suicidal thoughts or behaviour to be reviewed and acted upon by Facebook and partners.
Changing the way Facebook counts Likes Yesterday Facebook announced that it no longer counts Likes from users who have voluntarily deactivated their accounts, or those who have passed away. This currently only applies to celebrity and business pages. Admins should expect a small dip in Likes over the next few weeks.
Fortune lists Twitter in best 100 companies to work for Twitter reached number 24 in the annual list with its first ever appearance. Number one spot went to Google for the fourth consecutive year. New: embedded videos In competition with YouTube and Facebook, Twitter has launched its embedded video feature, allowing publishers to now place Twitter videos within their sites.
New ad format allows brands to tell a story The latest development in Instagram’s ad offering is the introduction of ‘carousel’ advertising on the platform which enables brands to display more than one image at a time.
Animated Pin testing The increasingly popular image-centric platform is testing animated Pins in a bid to offer a new, engaging ad service to users.
Social Winners
Salvation Army uses #TheDress Using a mocked up poster of a domestically abused woman wearing the dress that caused so much social conversation last week, The Salvation Army asks ‘why is it so hard to see black and blue?’
Kelly Clarkson holds a Twitter listening party In an interesting take on popular Twitter Chats, the singer/songwriter invited her fans to all listen to her latest album at once, and share their comments live.
Social Losers
Paddy Power’s poor stunt Following the recent racism row, involving rogue Chelsea fans in Paris, the bookmaker’s latest campaign aimed at Chelsea fans asked them to ‘prove you’re not prejudiced’ and was faced with outrage on social channels.
Creative spot of the week
Love has no labels A digitally clever and emotionally touching campaign from Ad Council is encouraging people to embrace diversity without prejudice.
Stepping into art An interactive 3D art museum in the Philippines lets you physically step into paintings and encourages visitors to take as many pictures as possible.
For even more creative inspiration from our Pulse team check out our creative services showcase. Tune in next Friday for all the latest social media news and creative inspiration.
