Rachel Pritchard

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Rachel Pritchard

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September 16, 2016

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This Week in Social

In This Week in Social, changes are on the horizon for the way we tweet, and an old question about Facebook is finally answered. Plus, like it or not, Christmas is coming. Read on for all of this week's essential social media news.


Twitter

Tweeeeeeets
Rumours are rumbling on Twitter changing the way it counts 140 characters. Starting from next week, it looks like images, GIFs and quoted Tweets will no longer reduce the character count!

Supporting Customer Support
Twitter wants businesses to keep running customer support on the platform, and is making changes to help adapt. Check out the new features including displayed response time and an enlarged DM button.

Facebook

Goin’ Up – On A Thursday!
A recent report reveals that the best day of the week to post Facebook content is on a Thursday – and the more words, the better!

E-Commerce On Messenger
More than just chat – discover what and how users can use Messenger to make purchases, and what this means for Facebook as a platform.

Video / Visual

No Hate
Instagram is rolling out a new feature to all (not just celebs!) that allows users to block out the haters and their inappropriate comments, at the flip of a switch.

Snap Audience
Snapchat is investing in advertising by adding new targeting options. Marketers can now reach the right people via audience match, lifestyle categories and lookalikes.

‘Tis (Almost) The Season
100 SLEEPS UNTIL CHRISTMAS! If you’re planning your marketing campaigns for the holiday season, have you considered the power of Pinterest?

Social Winner

Filter Fashion
A modern display of life imitating art, imitating life? Desigual brings our favourite Snapchat filters to New York Fashion Week.

Social Loser

Social Sharing Slump
It looks like Facebook had a serious case of the Mondays earlier this week…

Creative Spot

Septem-Purrrr Takeover
Moggies, tabbies, felines and fur-balls. London’s ad space is being inundated with cats – find out why…

@twittersong
A super catchy song made of inactive Twitter accounts calls out abandoned profiles taking up space on the internet.

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